Contemporary consumer privacy law in the United States is largely based on the Fair Information Practice Principles (FIPPs) which have instituted the popular “notice and choice” model of Internet consumer privacy protection. But, besides the overwhelming evidence of the failure of the notice and choice model, the FIPPs are conceptually challenged by the Internet of Things. If consumer privacy law is to survive in the twenty-first century, either the conflict between FIPPs and the Internet of Things must be resolved or an entirely new approach to consumer privacy must be devised.