The ‘Nutrition Label Approach’ to Privacy Policies

If privacy policies are meant to secure informed consent from consumers before their personal data is collected, several studies have shown that they have failed. Consumers do not know what privacy policies are, often because they either do not read them or they cannot understand them. How should consumer privacy regulators address this failure? Drawing on lessons from current failures, some researchers are advocating a “nutrition label” approach to privacy policies.

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